Snowyscoops™ IceCream Visual Identity

Snowyscoops™ visual identity is a whimsical and adventurous journey that embraces the magic of frozen delights. The brand's primary color, an enchanting Orange Red, signifies the warmth and passion that goes into crafting each creamy creation. The logo features two playful characters, Rodrigo 'Gelato' and Eddie 'Wheels,' symbolizing the duo's spirit of camaraderie and love for ice cream. Packaging designs are adorned with snowflake patterns, evoking the essence of winter wonderlands, while sparkling accents add a touch of enchantment. The use of Eco-friendly materials and sustainable practices showcases Snowyscoops™ commitment to nature and the environment. The visual identity captures the brand's essence - a delightful fusion of flavor, fun, and friendship, inviting ice cream enthusiasts on a magical journey with every scrumptious scoop.

Creative Approach

The visual identity of Snowy Scoops™ is anchored in storytelling and playfulness.
I infused playful storytelling and whimsical illustrations into every element. Vibrant colors capture the adventurous spirit and love for ice cream, while unique packaging brings each flavor's origin story to life. In-store environments enchant customers, and social media engagement fosters a sense of community. Sustainability is a key focus, aligning with the brand's values. Snowy Scoops™ visual identity promises a joyful journey of discovery and delight in every creamy scoop.

You may also like